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Freedom Online

Some nights ago, a certain Nicotra, a guest at Year Zero transmission, tried to explain, among a thousand interruptions, that if they were approved some laws that have been proposed to regulate the possibility of expression online, in its view, the consequences would be disastrous.
"The Web" - he said - "not and is next to newspapers, but it is direct mirror of society, "he added,
" It would be like if such an entry into a bar claiming to want to kill Berlusconi, and the wheel came to arrest him immediately. "
... by closing down the bar as well, "he added Travaglio.
The starting point for this discussion arose from the fact that Schifani associated with the danger of certain political thoughts expressed on extra-parliamentary forces to Facebook the years of lead.

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ACOUSTIC

Can characterize their brand through the use of sound?

L ' acoustic branding search for identity is the sound of a brand-oriented in the composition of a sound, a jingle or a sound. Once this intangible element, it is able to immediately recall the corporate brand and identity which it belongs.

logo auditory noise determines an anchor in what the company represents and is repeated each time, draws strength and speed with the brand image is associated with. Maybe it will be easier to mention the names of some big companies to remember their sound logos, namely that rapid acoustic underscore that often turns a blind spot, such as BMW (two strokes) or Samsung. addition to the logo are the jingles and sound corporate . The first is a short composition, a tune, in order to contextualize the soul of the advertisement, tend to be easily stored and then hums. The sound however is a corporate background music in the contexts in which the company operates, such as background music in stores or in public exhibitions.

Marketing sound adds a further recognition of the brand image, making it instantly identifiable, not only in the eyes, but also to other senses of the consumer, also involves the emotional part of it is first perceived and compared verbal stimuli that usually accompanies it.

.. and how can we forget the jingle of this spot?!

http://www.youtube.com/watch?v=FINPEgoXI7Y

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LUSH BRANDING: THE EXPERIENCE IN THE CONCEPT STORE STORE

cosmetics company Lush The stores offer a good example of aimed at creating an atmosphere stimulation multisensory and, in this way, a distinctive positioning of the brand of its kind.

The variable taste is stimulated by the fusion of food and cosmetics: each reference in the shape and taste of a particular food. Moreover, the point of sale are always present seasonal fruits, spices, vegetables, cakes, and arrange tastings.

The view is stimulated not only by the natural colors of the furnishings, including the polychromy of the products and the intensity of light in the store is changed depending on the time and time of year.

is also ottofondi music are carefully chosen to communicate joy and fun, ranging throughout the day and depending on the season.

L ' smell is stimulated by the intense aromas that emanate from cosmetics are not wrapped, therefore, lend themselves well to tactile stimulation.

Finally touch is involved whenever you feel the need to dwell on a product to study more closely in the sense that there is maximum movement of Libet and test products on site.

undoubtedly experience emotional, recreational and fun for

user that is involved in a direct way, arousing his curiosity,

and active, can experience and investigate the products themselves.

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The atmosphere of a store should be regarded as a decisive means of communication designed to strengthen ties with the consumer, the loyalty, especially because it is in the process of distribution that the company really comes in contact with its customers .

visual stimuli, as well as sound and smell, helping to give practical expression to the identity of the brand, creating a differentiator and as the original retail environment from that of competitors.

This multi-sensory stimuli which, in keeping the overall image of the brand, influencing

s fierce emotional consumer to make your visit enjoyable and stimulating experience, emotional type of , in which a protagonist is really the same person.

http://www.youtube.com/watch?v=Enx3d5Jz7j0

The video offers the atmosphere, the environment full of sensory stimuli, the Nespresso shop in New York. As you can see the products on display can be touched, beautiful colors and lights make the shopping experience and the whole is supported by the bar, which administer the tasting, diffuses into the room smells and fragrances associated with the product on the market.

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LOGO ANALYSIS

in the business, one of the more interesting than the olfactory marketing is linked to the corporate brand, symbolized from its logo.

A study conducted recently, it was noted that the question "What evokes the smell of vanilla?" Many people in the sample chosen did not reply only "baby powder" but the name " talcum powder "of the company that produces it.

In France, the smell of cedar evokes the respondents" Crayola colored pencils.

spreading the smell during events or during company sponsored events, cultural and sports, with a strong emotional charge, you can affect a specific audience to an emotional response in favor be triggered automatically affected by the odor to the product or in stores that sell it.

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EMOTIONS Perfume-Part 2 -

L a reason that supports the implementation of strategies Scent Marketing is simple: the pleasant aroma of the place or the good s 'unconscious identification of the customer in direct proportion to the goodness of product or service offered.

So much so that even the metro in Paris and Milan are testing the ATM, the actual benefits from these devices.

But we see several other examples of this potential explanatory scheme:

- British Airways tried to win their best customers filling the air with its waiting room at London odor of freshly cut grass and smell of the sea.

- Sometimes estate agents spray aroma of coffee or freshly baked cake before bringing the customer to visit the new home, because these odors activate positive emotions, linked to concepts such as good maternal and infazia .

- Malls vehicle "smell of pizza in the air conditioning to induce customers to stay in their restaurants.

- A U.S. bank some time ago even smelled the checkbooks with rose oil to increase customer loyalty!

should be noted however that the fragrances and flavorings have mainly synthetic origin, are chemically reproduced in laboratories, in addition, the quantities propagated are almost imperceptible, but enough to still be unconsciously perceived and processed .

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Gauloises RED (Lights)

waiting to see which brand will be classified in second place in the poll, we thought of a cigarette in our review. notice to re-evaluate ... we talk about the Gauloises (pronounced Goluas) red light version and blond tobacco (light, unlike the Gauloises Brunes).

Taste: 7.5 / 10
Good. These cigarettes have a characteristic very particular taste ... not too sweet but with a great personality ... great taste of natural tobacco with aromatic notes a bit 'harsh but never intrusive. Try it.

BALANCE: 9 / 10
balanced in taste and Cigarettes in the "power" ... well, maybe less of a strong light of another mark .. very pleasant aroma and satisfying, a good and valid Light.

QUALITY ': 7,5 / 10
Good mix, as distinguished from that not too sweet and aromatic, but instead decided on tobacco as more "raw" and little attention is, not only suitable for If you are looking very sweet and aromatic flavors, but in any case to be tested and for sure this gives the impression of "chemical lab" that is typical of certain brands do not.

PERSONALITY ': 8 / 10
Mark French historian ... as well as the logo draws .... unique and special flavor that is not by chance acclaim .... those who smoke do not do so much to change, but only ever buy them.

RATING: 8 / 10

recommend anyone to get close to the Gauloises red at least once ... you may find your ideal cigarette after a few moments .....

soon ...

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Change in reviews.

We realized, thanks to one of you, that the "Availability" does not make much sense .... then the next review and delete it instead of "might" put "BALANCE" (in force and taste / quality).
Thanks for the tips, soon.

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NATURAL AMERICAN SPIRIT Blue

Given the almost absolute predominance of the votes in the poll in favor of this brand, we decided to bring forward the review, hoping to please.

We are reviewing the much-renowned Natural American Spirit Blue, this variant appears to be normal, with values \u200b\u200bof nicotine, even those Marlboro Red, obtained through the use of tobacco and non-expanded natural or reconstituted, this is the main feature of this brand, being "natural" and free of additives and / or flavorings added.

proceed with the analysis ...

Taste: 6.5 / 10
Good taste ... definitely different from conventional cigarettes, tobacco feels natural, even to be able to make a good shot ... what is required too much effort that we discuss this in more detail later, wanting to be picky their being natural makes it a little 'too as aromatic notes anonymous ... forgive the comparison. ... but if you make the carbonara pasta with organic and perfect from the nutritional point of view ... but avoid and left out the goodness and the importance of seasoning and particular spice ... well ... you will inevitably be disappointed ... .. this thing that belongs to the American Spirit ...

FORCE: 4 / 10 (Rating refers not only to heaviness, but since the cigarette is or less balanced in the context Force and taste / quality).

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NB

example to clarify the doubts that have emerged this item analysis:

Marlboro Red - rating 8 / 10

Diana Ross - rating 4 / 10

Both have the same values \u200b\u200bof tar / nicotine / carbon monoxide but of course the weight of Marlboro goes hand in hand with a good flavor and quality of the mix ... which the result is less aggressive than Diana Ross, which offers only a great weight with little, very little taste and quality.

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We are facing the most negative feature of these cigarettes, they are inappaganti ... unfortunately when you are able to complete a (remember that in order to make a good shot is an effort of at a climber ...) feel the desire to light another one ... maybe a different brand. On the site of the American Spirit

explain how these cigarettes contain about 12% of tobacco in more ... that is why they are harder to smoke. ... And that even should be rubbed between your fingers before turning to "soften" a bit '.... But we say in all honesty .... "But to what end?" Thumbs down ....

QUALITY ': 8 / 10
definitely high quality ... although as I said to like the "neutrality" of the natural tobacco taste. ... Remember once again that also penalized by the "hardness" of those cigarettes ...

PERSONALITY ': 6.5 / 10
Mark relatively new ... only soft packages and in two versions, Blue, Yellow and regular, lights, the look and feel is not certain weapon added to the mark, quite skinny and little impact, as has already been said, the taste and flavor are addressed to a niche of people looking for a particular product, different ...

AVAILABILITY ': 4 / 10
They are only available from most tobacconists ... so not all and sometimes you only get one of two varieties; Forget it anywhere else. ... will be like looking for the famous needle in a haystack ...

RATING: 5 / 10

not reached enough ... and I honestly do not understand as in similar to our Blog. these cigarettes are so popular, we feel we can only advise those who want to try something different and maybe you do not love the taste and aromatic spices will not find them here ... for sure ...

soon ...

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MARLBORO GOLD (Lights)

continue on ns. walk with the rival brand par excellence to the Camel reviewed yesterday, of course we speak of Marlboro Gold Lights or if you prefer.
90% of those who today is 30 years old and started smoking for most of the time this brand, including us, want the image that it has managed to create, you want to taste that way "unique" as to exclaim normally .. "No thanks ... just smoke Marlboro Lights ...".
After a long time, normally one who seeks the true essence of the tobacco begins to doubt of this cigarette ... let's say it turns into a crescendo as a bit 'too contrived and "manipulated" ... we'll explain more detailed analysis that goes forward.

Taste: 7.5 / 10
The Marlboro Gold are immediately pleasing and good, sweet but not too much less a favorable first impression we immediately notice, as shared by their fans even more tenacious, that after having smoked a pair tend a bit too close 'disgust the palate ... this feature due to the numerous (troppi. ..) flavorings added, because this is the main characteristic of this brand unique flavor, but too good to summarize it with the artificial ... ns. classic combination ... Good but "chemical" .

FORCE: 7 / 10 (Rating not refers to the heaviness, but in what appears to be a cigarette or less balanced in the context of force or lightness and flavor).
Even here, despite appearances prove to be light and pleasing, we must note that their predominant feature is the small satisfaction in time ... you'll end up fumarne much more than usual ... and with unpleasant side effects: In fact, the higher the number, tend to dry out a bit 'throat and give the infamous cough.

QUALITY ': 6.5 / 10
What is decisive to the legend the mixture of Marlboro is among the worst in circulation ... While somewhat high due to the use of added flavors so appointed, without completely removing the ns. vote, which still exceeds the sufficiency, we must recognize that these cigarettes come in the chemistry laboratory as their weapon ... and this, for those looking for the taste of tobacco blends and can not get to the bottom well.

PERSONALITY ': 8 / 10
Other famous brand, which makes its appearance (packing) added weapon .... not changed for years ... elegant, sophisticated and, unfortunately, synonymous with quality ..... only synonymous, because as we have seen the laboratory technicians between their cruets have put us much in determining the taste of the "Smoke Marlboro Lights only ...".

AVAILABILITY ': 10/10
everywhere ... from the Alps to the pyramids ... Manzanares from the Rhine ...

RATING: 7.5 / 10

At the end of this analysis, we believe that 7.5 is more than just a vote, remember that although cigarettes are a bit 'too' artificial 'their flavor and taste is very good and we must bear in mind that it certainly will smoke too much and sometimes all of their loved / hated flavors end up giving a sense of nausea ... for posterity will judge.

soon ... you accept products for review.

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CAMEL BLUE

start with one of the most popular brands in the Blog dedicated to cigarette smoking see well done with style.
The Blue Camel cigarettes are among the most smoke and appreciated in our. country, and thanks to their special blend and tradition should be considered almost unique.

Taste: 8.5 / 10
Absolutely excellent, despite some smokers to "old style" turn out to be too aromatic, resulting from this mixture of oriental tobaccos (Turks), which gives that particular flavor spicy note that since from the first pitch, and this mixture makes these cigarettes are not ever aggressive (Look also to the fact that the lights) by the throat and for our taste buds and make the sweetness of their predominant character; Sweet and spicy ... this is the combination that best identifies these cigarettes.

STRENGTH: 9 / 10 (Rating not refers to the heaviness, but in what appears to be a cigarette or less balanced in the context of force or lightness and flavor).
Cigarettes for balanced excellence rewarding .... and nothing heavy, the light perfect.

QUALITY ': 8.5 / 10
delicious mixture particular, as mentioned above characterized by the presence of Turkish tobacco, aromatic, not perfect only for those who love dried flavors, firm and not too sweet, but ns. personal opinion to be missed.

PERSONALITY ': 9 / 10
historical brand logo ... for excellence and its unique flavor and recognizable by anyone in any particular part of the globe and recently renovated .... unbeatable design in Europe and in America to the graphics ... even though they are now very popular among the boys until a few years ago they were outclassed by Marlboro ... but today, quite rightly, I think I can say that they have reached the attention they deserve.

AVAILABILITY ': 10/10
They are everywhere, Tobacco, bars, vending machines ... maximum availability.

RATING: 9 / 10

As you will surely understand this is the brand that we mostly smoke, but despite this we have tried to analyze the Blue Camel with extreme rationality ... determining how this is one of the best of our choices. country.

soon ...

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About yardsticks that we will implement for our reviews.

TASTE: Analysis of sensations arising from the mark under consideration, aromatic notes.

FORCE: The participants examine the "strength" of smoke inhaled, trying to shed light on whether the weight or any weight or not to create discomfort in our experience smoke.

QUALITY ': We will try to bring out the mix worthy of note, all focusing on the kind of mixture of tobacco use.

PERSONALITY ': Global analysis of point of view of taste and aesthetic point of view, with special attention to packing and target people to whom it is addressed.

AVAILABILITY ': A brief note concerning the ease or otherwise of finding the mark being examined, with attention to the availability night almost exclusively linked to the vending machines.

VOTE: Final evaluation on basis of the analysis.

The votes will be cast with a scale from 0 to 10, taking the course, 6 as an indicator of minimal sufficiency.