The atmosphere of a store should be regarded as a decisive means of communication designed to strengthen ties with the consumer, the loyalty, especially because it is in the process of distribution that the company really comes in contact with its customers .
visual stimuli, as well as sound and smell, helping to give practical expression to the identity of the brand, creating a differentiator and as the original retail environment from that of competitors.
This multi-sensory stimuli which, in keeping the overall image of the brand, influencing
s fierce emotional consumer to make your visit enjoyable and stimulating experience, emotional type of , in which a protagonist is really the same person.
The video offers the atmosphere, the environment full of sensory stimuli, the Nespresso shop in New York. As you can see the products on display can be touched, beautiful colors and lights make the shopping experience and the whole is supported by the bar, which administer the tasting, diffuses into the room smells and fragrances associated with the product on the market.
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