Can characterize their brand through the use of sound?
L ' acoustic branding search for identity is the sound of a brand-oriented in the composition of a sound, a jingle or a sound. Once this intangible element, it is able to immediately recall the corporate brand and identity which it belongs.
logo auditory noise determines an anchor in what the company represents and is repeated each time, draws strength and speed with the brand image is associated with. Maybe it will be easier to mention the names of some big companies to remember their sound logos, namely that rapid acoustic underscore that often turns a blind spot, such as BMW (two strokes) or Samsung. addition to the logo are the jingles and sound corporate . The first is a short composition, a tune, in order to contextualize the soul of the advertisement, tend to be easily stored and then hums. The sound however is a corporate background music in the contexts in which the company operates, such as background music in stores or in public exhibitions.
Marketing sound adds a further recognition of the brand image, making it instantly identifiable, not only in the eyes, but also to other senses of the consumer, also involves the emotional part of it is first perceived and compared verbal stimuli that usually accompanies it.
.. and how can we forget the jingle of this spot?!
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