L a reason that supports the implementation of strategies Scent Marketing is simple: the pleasant aroma of the place or the good s 'unconscious identification of the customer in direct proportion to the goodness of product or service offered.
So much so that even the metro in Paris and Milan are testing the ATM, the actual benefits from these devices.
But we see several other examples of this potential explanatory scheme:
- British Airways tried to win their best customers filling the air with its waiting room at London odor of freshly cut grass and smell of the sea.
- Sometimes estate agents spray aroma of coffee or freshly baked cake before bringing the customer to visit the new home, because these odors activate positive emotions, linked to concepts such as good maternal and infazia .
- Malls vehicle "smell of pizza in the air conditioning to induce customers to stay in their restaurants.
- A U.S. bank some time ago even smelled the checkbooks with rose oil to increase customer loyalty!
should be noted however that the fragrances and flavorings have mainly synthetic origin, are chemically reproduced in laboratories, in addition, the quantities propagated are almost imperceptible, but enough to still be unconsciously perceived and processed .
0 comments:
Post a Comment