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LUSH BRANDING: THE EXPERIENCE IN THE CONCEPT STORE STORE

cosmetics company Lush The stores offer a good example of aimed at creating an atmosphere stimulation multisensory and, in this way, a distinctive positioning of the brand of its kind.

The variable taste is stimulated by the fusion of food and cosmetics: each reference in the shape and taste of a particular food. Moreover, the point of sale are always present seasonal fruits, spices, vegetables, cakes, and arrange tastings.

The view is stimulated not only by the natural colors of the furnishings, including the polychromy of the products and the intensity of light in the store is changed depending on the time and time of year.

is also ottofondi music are carefully chosen to communicate joy and fun, ranging throughout the day and depending on the season.

L ' smell is stimulated by the intense aromas that emanate from cosmetics are not wrapped, therefore, lend themselves well to tactile stimulation.

Finally touch is involved whenever you feel the need to dwell on a product to study more closely in the sense that there is maximum movement of Libet and test products on site.

undoubtedly experience emotional, recreational and fun for

user that is involved in a direct way, arousing his curiosity,

and active, can experience and investigate the products themselves.

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The atmosphere of a store should be regarded as a decisive means of communication designed to strengthen ties with the consumer, the loyalty, especially because it is in the process of distribution that the company really comes in contact with its customers .

visual stimuli, as well as sound and smell, helping to give practical expression to the identity of the brand, creating a differentiator and as the original retail environment from that of competitors.

This multi-sensory stimuli which, in keeping the overall image of the brand, influencing

s fierce emotional consumer to make your visit enjoyable and stimulating experience, emotional type of , in which a protagonist is really the same person.

http://www.youtube.com/watch?v=Enx3d5Jz7j0

The video offers the atmosphere, the environment full of sensory stimuli, the Nespresso shop in New York. As you can see the products on display can be touched, beautiful colors and lights make the shopping experience and the whole is supported by the bar, which administer the tasting, diffuses into the room smells and fragrances associated with the product on the market.